UNDERSTANDING OF NEW MEDIA

                     The technologies have enhanced and extended through media resources to ease the world of information. The technology like TV, Radio and Newspapers were once upon a time called as a new medium and then today they have become traditional medium. New medium refers to the Internet and convergence of smart phones, which has the computing technology to allow the user to interact, such as internet connection “portals”, modernized “smart phones” that are similar to of a computer often considered as a new medium. We define "new media" as an interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, text messaging, blogs, wikis, virtual worlds and more. There are three media tools determine the work functions of new media namely, connect, collaborate and create.

WHAT IS DIGITAL TECHNOLOGY?

       Computing power to process interactivity between user and the medium via technology often called as digital technology

       The difference between newspapers and blog- talk about the feedback possibilities and the available access towards face book and twitter.

  The technologies changes the way in all media are produced, distributed, displayed and stored, for example NM technologies is used behind the screens to produce, distribute, and store the content of newspapers, magazines, radio and televisions. The extension of availability and access can be classified in to two main categories such as Time and Geographic distance, which are limitless and enlarges radically a new culture. The technology changes the way all media are produced, distributed, displayed and stored. For example new media technologies are used behind the screens to produce, distribute, and store the content of news papers, magazines, radio and televisions. The extension of availability and access can be classified in to two main categories such as time and geographic distance, which are limitless and enlarges radically a new culture.

Many of us would become confused of what is digital technology and how it becomes connected towards new media?

          New media technology is the application of digital (computer) technology to mass media specifically media production.

To quote “Mcluhan described this as “Global village” in which electronic communication would break down the barriers and obstacles encountered in traditional media by allowing people to see, experience and understand more of a new media.

 To be specific to stand with new media understanding in common, new media tell us much about and what we have, where we are, and where we are going with a collective new technology associated with new media.

WHAT IS NEW MEDIA CONVERGENCE?

   Technological convergence is the tendency for different technological systems to evolve toward performing similar tasks. The role of the internet has changed from its original use as a communication tool to provide easier and faster access to information, mainly through a broadband connection. The television, radio and newspapers were the world's mediums for accessing news and entertainment; now, all three mediums have converged into one, and people all over the world can read and hear news and other information on the Internet.  Ex-Radio, video, and play games are put under the category multimedia to provide easy access among users- convergence

1, Technology

·                              The word technology' refers to the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function.

2, Convergence

·                           The word may look it simple, but they evolve in all the medium of smart technologies, which is put under one arm to experience the future.

3, Platforms

·                         Use of face book in a rural surroundings and providing equal access for both smart phones and symbian types to the world exposure in a same locality.

NEW MEDIA REACH

·         Alter the meaning of geographic distance.

·         Allow for a huge increase in the volume of communication.

·         Provide the possibility of increasing the speed of communication.

·         Provide opportunities for interactive communication.

·         Allow forms of communication that were previously separate to overlap and interconnect.

REVENUE GENERATION

          Every Indian employee, who are educated at least subscribe two newspapers in India and late80’ and 90’s there were only two revenue departments, Such as Subscription, add revenue model, which raised fund for running the newspaper.

DIFFERENCE BETWEEN INDIAN AND OTHER SOURCES

               The latest Tele- communication survey stated that 3.5million people in India are online often regret to read newspapers through online editions, though like to read information through social media sites and shared news via emails among the one billion of the nation

NEW MEDIUM A TOOL OF SOCIAL CHANGE

             New Media has been used extensively by social movements to educate, organize, share cultural products of movements, communicate, coalition build, and more. This sort of technology helps to access people across the world to understand the importance and need of social governance to make the world into a people’s hand to make the better living. New media had broken the ideology of rich and poor with its technical need of search and learn. It provides equal access to everyone and depending on their amount of usage, which can be an initial stepping stone to take the world through different social media sites such as face book, twitter, MySpace and YouTube to contribute the suggestions and individual opinions to analyze the content originality that can be caution for the politicians to realize “people are watching and talking about him/her.

CHARECTERISTICS AND CHALLENGE OF NEW MEDIA

     1. Privacy

     2. Access for those with disabilities

     3. Commercial endorsement and advertising

     4. Terms of service agreements

     5. The Paperwork Reduction Act and public records requirements

     6. Security concerns and agency restrictions on staff Internet use

          These are the challenges widely questioned under the use of new media, for example With the new media models of information dissemination the balance between the supply and demand of news has been tilted, creating a situation where there is an oversupply of news.  Earlier you wanted to buy news from the newsboys on the street, but today you run away from the newspaper freebies being dealt at every corner, but at the same time as we have all the news from faraway places we could possibly wish for, local news is often lacking.  Traditionally the news sources have been very close to official sources, which means the scope is often national or international. We know better what is happening internationally than what is happening locally.

CONCLUSION

     The new media a special window open to all types of audience to allow continuity and interactivity to socialize and manipulate the inter culture through technical wires. The extension of technology as Mcluhan quoted as “medium is anything that extents the function of something how the new media can be defined in a simple term.