Chennai is one of the metropolitan city
and getting enriched with numerous sources of ideas to make city as a forum of
business. The elite shopping malls in the city like Express Avenue, sky walk
and Spencer plaza make a contract based business with the popular or existing
media who has a positive influence usually makes a presence in the form of
advertising video slights. These slight often popularity for a channel as well
as a good amount of money, as a fact it is huge profit for a malls owners for
rendering a small space. I noticed this issue often a dominant phenomena and
new ethics in handling a media as a forum of business rather than a modem of
information. We can’t conclude this as an opinion of useless or the crazy
business all alone. We make choices and seek information through the available
sources such as through advertisements and announcements so that we are well
informed of the event to make ourselves aware. If we look back the history of
media, a medium of message was introduced only to inform people but today the
contemporary culture made sure that only the mass media can be a medium of
conveying a product use, So this is how the advertising industry took a root,
but media as today all together mainly relays on advertising and the rule of
money. Take an example of Pudiya Thalaimurai a recently launched Tamil based
channel, which seeks for publicity tries out with new sorts of hand to hands
techniques to promote channel as well as make a profit on such advertising
campaign on malls and bus stop. Now the question is, will it create a freedom
of awareness on new information or competition among people or not...This must
be answered and looked into seriously to avoid confusions in a democratic
country. Media is a medium dug into various strips of well, such as politics,
cinema, sports and community, which is really disgusting to see sometimes the
approach and analyze of media as a mediator.
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