The notable person of the media era marshall mcluhan needs to be studied by the media trainers as well as the trainees. His approces towars media are to be understood only if we have a horizontal and multidimensional views of considering the transaction value of the media.He says that media is the most powerful entity on earth, they have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses. i started reading something of him last week, and i was so infatuated and mesmerized of his thoughts about media ,that we have today. We realize today about the power of media ,but he left his thoughts50years back from now. his most notable concepts on media are Hot and Cool media, new criticism, global village and medium is the message. One of his inspirational quote that i picked up was ,"if you don't stand for something, you will fall for anything". The reason today i write about him are to make you clear understanding of the present scenario, where the media plays a business role to change anything that it wants. I am staying in Tamilnadu the southern state of India, where i see a medium as political and business other than no use of the state in promoting the commoners.
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